The Manifesto

We created The Big Hook because the world is on the cusp of a profound change in the way business will be conducted over the next 25 years with respect to…

  • Social responsibility
  • Environmental stewardship
  • The primacy of shareholder value
  • Personal branding
  • Organizational hierarchies
  • Employment relationships

We created The Big Hook because we have seen little evidence that the next generation of global leaders are better prepared to cope with changing realities than the current leaders.

We created The Big Hook because we understand that experiential learning is exponentially more effective in creating lasting personal change.

We created The Big Hook to remove people from the comfort of their own environment to encourage them to look at things differently.

We created The Big Hook to connect young, global leaders so they can share their experiences and ideas in one of the world’s great cities.

We created The Big Hook to maintain the relationships that develop between our speakers, our coaches, and our members over the long-term to ensure the sustainability and value of the lessons experienced in Ottawa.

We created The Big Hook to highlight the importance of honouring the past, committing to the present, and looking to the future.